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Know thy Customer – Do you?
How can you make your marketing campaigns drive higher ROI, yet remain simple? I do see a trend with mid-size B2B companies where they reach a point of diminishing return using search words or general email target lists to drive their demand strategy. You have the...
Thank you, Philadelphia
August 23rd and 24th I had the opportunity to attend and present at the Digital Summit in Philadelphia. This is a very well run and well-attended event not only for digital marketers but all marketers. The audience was an equal mix of Enterprise companies and SMB. The...
Why, Why, Why from Jill Kaplan, CEO of Escape Velocity Inc?
I seem to be getting this question quite frequently, why would I, Jill Kaplan, being of sound mind and body want to do a startup at this point in my career? As I thought more about this question than I probably did when I first ventured down this road, it made me...
Kitchen renovation, programming, what do they have in common?
As I have mentioned, I have asked our employees to share a blog from time to time. This one from Michael Comstock as he wraps up his summer with us before heading off to RPI. I asked him to share his experience and learnings. Thank you Michael and good luck in the new...
A tribute to great leaders
I can’t help thinking about some of the executives that I had the privilege to work with and how they have helped me to shape my career. I know there is considerable focus these days on all the bad leadership in the world of startups and they need to be called on the...
Can we talk about small data?
In the world of buzz, big data has been all the rage and there are lots of companies chasing this space coming from lots of different angles. In my previous life, I worked with business intelligence leaders and I know their work does not come cheap. You are looking at...