by Jill Kaplan | Sep 14, 2017 | Analytics
August 23rd and 24th I had the opportunity to attend and present at the Digital Summit in Philadelphia. This is a very well run and well-attended event not only for digital marketers but all marketers. The audience was an equal mix of Enterprise companies and SMB. The...
by Jill Kaplan | Aug 16, 2017 | Analytics
I seem to be getting this question quite frequently, why would I, Jill Kaplan, being of sound mind and body want to do a startup at this point in my career? As I thought more about this question than I probably did when I first ventured down this road, it made me...
by Jill Kaplan | Aug 8, 2017 | Analytics
I can’t help thinking about some of the executives that I had the privilege to work with and how they have helped me to shape my career. I know there is considerable focus these days on all the bad leadership in the world of startups and they need to be called on the...
by Jill Kaplan | Aug 1, 2017 | Analytics
In the world of buzz, big data has been all the rage and there are lots of companies chasing this space coming from lots of different angles. In my previous life, I worked with business intelligence leaders and I know their work does not come cheap. You are looking at...
by Jill Kaplan | Jul 27, 2017 | Analytics
As I have mentioned, I have invited members of our team to blog. This one is from Jack Sabye, another one of our Marketing Associates at Escape Velocity Inc, I obviously really like his thoughts. Since the very first narrative, we have heard the story of David &...
by Jill Kaplan | Jul 25, 2017 | Analytics
When we start working with a client we find they have a nominal amount of information about their customers, usually it is limited to their email address, how frequently they use the application and the platform they are using (mobile vs laptop). Wouldn’t you...
