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Know thy Customer – Do you?

Know thy Customer – Do you?

How can you make your marketing campaigns drive higher ROI, yet remain simple? I do see a trend with mid-size B2B companies where they reach a point of diminishing return using search words or general email target lists to drive their demand strategy. You have the...

Thank you, Philadelphia

Thank you, Philadelphia

August 23rd and 24th I had the opportunity to attend and present at the Digital Summit in Philadelphia. This is a very well run and well-attended event not only for digital marketers but all marketers. The audience was an equal mix of Enterprise companies and SMB. The...

A tribute to great leaders

I can’t help thinking about some of the executives that I had the privilege to work with and how they have helped me to shape my career. I know there is considerable focus these days on all the bad leadership in the world of startups and they need to be called on the...

Can we talk about small data?

Can we talk about small data?

I can’t help thinking about some of the executives that I had the privilege to work with and how they have helped me to shape my career. I know there is considerable focus these days on all the bad leadership in the world of startups and they need to be called on the...

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