Can we talk about small data?

Can we talk about small data?

In the world of buzz, big data has been all the rage and there are lots of companies chasing this space coming from lots of different angles. In my previous life, I worked with business intelligence leaders and I know their work does not come cheap. You are looking at...
The New David and Goliath – Data Analytics

The New David and Goliath – Data Analytics

As I have mentioned, I have invited members of our teamĀ  to blog. This one is from Jack Sabye, another one of our Marketing Associates at Escape Velocity Inc, I obviously really like his thoughts. Since the very first narrative, we have heard the story of David &...
Enriching Customer Insights – Before and After

Enriching Customer Insights – Before and After

When we start working with a client we find they have a nominal amount of information about their customers, usually it is limited to their email address, how frequently they use the application and the platform they are using (mobile vs laptop). Wouldn’t you...

Women in Tech, NYC

I have asked members of our team if they would like to blog from time to time and share their experiences. Lauren Felice, a Marketing Associate recently traveled with me to check out the Women in Tech event sponsored by Israel Bonds and wrote this blog: Who? What?...

An evening with John Mellencamp

I want to use this blog to journal the events of Escape Velocity Inc. so I can’t always promise great insights. When John and I first started discussing doing a startup we had several conversations as to why we wanted to do it. The top of the list was to be able...