by Jill Kaplan | Oct 26, 2017 | Customer Analytics
How can you make your marketing campaigns drive higher ROI, yet remain simple? I do see a trend with mid-size B2B companies where they reach a point of diminishing return using search words or general email target lists to drive their demand strategy. You have the...
by Jill Kaplan | Sep 14, 2017 | Analytics
August 23rd and 24th I had the opportunity to attend and present at the Digital Summit in Philadelphia. This is a very well run and well-attended event not only for digital marketers but all marketers. The audience was an equal mix of Enterprise companies and SMB. The...
by Jill Kaplan | Aug 16, 2017 | Analytics
I seem to be getting this question quite frequently, why would I, Jill Kaplan, being of sound mind and body want to do a startup at this point in my career? As I thought more about this question than I probably did when I first ventured down this road, it made me...
by Jill Kaplan | Aug 10, 2017 | Programming
As I have mentioned, I have asked our employees to share a blog from time to time. This one from Michael Comstock as he wraps up his summer with us before heading off to RPI. I asked him to share his experience and learnings. Thank you Michael and good luck in the new...
by Jill Kaplan | Aug 8, 2017 | Analytics
I can’t help thinking about some of the executives that I had the privilege to work with and how they have helped me to shape my career. I know there is considerable focus these days on all the bad leadership in the world of startups and they need to be called on the...
