Know thy Customer – Do you?

Know thy Customer – Do you?

How can you make your marketing campaigns drive higher ROI, yet remain simple? I do see a trend with mid-size B2B companies where they reach a point of diminishing return using search words or general email target lists to drive their demand strategy. You have the...
Thank you, Philadelphia

Thank you, Philadelphia

August 23rd and 24th I had the opportunity to attend and present at the Digital Summit in Philadelphia. This is a very well run and well-attended event not only for digital marketers but all marketers. The audience was an equal mix of Enterprise companies and SMB. The...

A tribute to great leaders

I can’t help thinking about some of the executives that I had the privilege to work with and how they have helped me to shape my career. I know there is considerable focus these days on all the bad leadership in the world of startups and they need to be called on the...