by Jill Kaplan | Jul 27, 2017 | Analytics
As I have mentioned, I have invited members of our team to blog. This one is from Jack Sabye, another one of our Marketing Associates at Escape Velocity Inc, I obviously really like his thoughts. Since the very first narrative, we have heard the story of David &...
by Jill Kaplan | Jul 25, 2017 | Analytics
When we start working with a client we find they have a nominal amount of information about their customers, usually it is limited to their email address, how frequently they use the application and the platform they are using (mobile vs laptop). Wouldn’t you...
by Jill Kaplan | Jul 20, 2017 | Analytics
I have asked members of our team if they would like to blog from time to time and share their experiences. Lauren Felice, a Marketing Associate recently traveled with me to check out the Women in Tech event sponsored by Israel Bonds and wrote this blog: Who? What?...
by Jill Kaplan | Jul 18, 2017 | Analytics
I want to use this blog to journal the events of Escape Velocity Inc. so I can’t always promise great insights. When John and I first started discussing doing a startup we had several conversations as to why we wanted to do it. The top of the list was to be able...
by Jill Kaplan | Jul 13, 2017 | Analytics
When we first engage with a client it is not unusual that their only information about customers is pretty basic. You don’t want to be asking too many questions and risk them not registering with your site but you want information to classify their business. We...